Lately, I’ve been busy building and launching two apps.
I had no time to write a proper newsletter.
But the latest article from my friend Kim got me thinking…
Usually, “we hear from marketers when there’s a launch,” and then nothing for months. It feels like they don’t care at all.
“Do I want to be seen as a greedy marketer?” followed up promptly in my head.
Of course not.
So, I went against the grain and sent a different email today.
I asked my subscribers a genuine question:
“What are you working on?”
Because I care. Because I love having convos w/them.
And it’s not always about teaching or selling, but true, meaningful relationships.
Is this a flawed POV? 🤔
What’s the last time you cared about your subscribers?
![Preview of the email scheduled on ConvertKit](https://mattiarighetti.net/wp-content/uploads/2024/06/personalnewsletter-1024x576.png)