Lately, my content on Threads hasn’t been doing well.

And when things stop working, my first instinct is to disappear.

I’m tempted to ghost.

I post, I try to write things that feel meaningful or relatable, but when the views don’t come in, and I see others crushing it, it’s hard not to think I’m the problem.

Especially when views mean getting new customers for BlackTwist.

And I know other people felt this too.

No, I’m not quitting.

I know this is just a plateau.

But I’m also not going to pretend it’s all the algorithm. Part of it is on me for not showing up at my best, for not pushing harder, for letting stress take over.

I can do better.

And I will.