This is tough to write.

I’ve been thinking a lot about what to do with Alohi—a project I built, launched, and saw people pay for. And yet, here I am, considering selling it.

Not because it failed.

Alohi works.

People use it to repurpose their long-form content into tweets. Some have even paid for a yearly subscription without me pushing it.

I know there’s a lot more I could do to grow it if I wanted to. The potential is big.

But it seems like I lost the spark.

I don’t feel excited about working on it anymore, and that feeling has been lingering for months. Meanwhile, my focus has shifted to BlackTwist and an upcoming collaboration that’s about to take up even more of my time.

And Alohi sits there.

I feel guilty for not improving it, for leaving it in this “half-alive” state.

It’s a mental weight that keeps me from moving forward.

So, I’m considering selling it.

It’s weird, though. I think this “sunk cost fallacy” is whispering in my ear: “You spent so much time on this! You shouldn’t let it go!”

This is a cognitive bias where we continue a project because of the time and effort we’ve already invested, even if it’s no longer the best decision.

But holding on isn’t the same as making progress, right?

I still haven’t decided for sure.

Someone else could take it and turn it into something bigger.

Maybe selling is the right move. Or perhaps I need to let go without looking back.

Who knows…?

It makes me think about the previous post where I wrote that nobody has the right answer except you.

What do you think? Have you ever lost the spark for a project?