Remember BlackTwist, the social media tool for Threads?

Well, probably not, because I’ve never talked about it here on this blog.

By the way, we just had a $3.7k pre-sale before the product even launched!

Isn’t it amazing?

And today, I’m pulling back the curtain to share:

• The exact strategies we used to build hype
• How we got people excited to buy something that didn’t exist yet
• Why our “build in public” approach was a game-changer
• The mistakes we made (and how you can avoid them)

BlackTwist: a quick recap

Just in case you missed it, BlackTwist helps you:

• Schedule posts and manage multiple Threads accounts
• Analyze your metrics to see what’s working
• Easily repurpose content to save time

We built it because we needed it ourselves—and it turns out that a lot of other people did, too!

From Zero to $3.7k: the play-by-play

These are a few key points of this successful pre-sale launch.

1. The waiting list that wasn’t: we started building buzz before we even had a name or a website. People love being in on the ground floor.
2. Building in public = free marketing. We shared our journey on Threads, getting feedback and building excitement every step of the way.
3. The pricing trick that worked was offering limited-time discounts to create a sense of urgency (FOMO is real!).
4. Emails that sold: we used a simple email sequence to guide people from “interested” to “customer.”

Ready to dive deeper into the details of this story?

Click here to read the full story in The Maker Journey: How we made $3.7k in pre-sale for BlackTwist.

Your turn now

Do you want to create this kind of pre-sale success for your own product? Here are the takeaways:

• Validate early and often: Talk to your potential customers before you build anything.
• Don’t be afraid to pre-sell: People will buy an idea if you can get them excited enough.
• Transparency builds trust: Share your journey with your audience.
• Create urgency: Limited-time offers can be a powerful motivator.

And if you’re working on a product, please let me know. I’d love to hear about it!

Mattia