Is Bluesky another straw fire, or is it here to stay?

It’s happening.

Millions of people are moving to Bluesky.

You feel it’s the next big thing.

But if you’re like me, you’re torn about the next move (and I don’t blame you at all).

Should you build an audience there? What about pivoting your hard-earned app towards Bluesky? What if it’s just another straw fire?

Let me tell you more about whether it’s worth riding the wave.

Is it worth riding the Bluesky wave?

Building an Audience on Bluesky

Bluesky’s rise seems promising.

Everyone else is growing like crazy, and you want it, too.

Now.

But what would you gain if you wait?

Social platforms often experience hype cycles, and it might be early to go all in.

Given the effort required to build an audience, the risk of spreading too thin is high.

What capacity do you have right now?

See, People create social media. Not the opposite.

If more of my peers move from X to Bluesky and stick to it, I have no problems moving either.

But what if they don’t, and it only dilutes the efforts?

That’s why I’m dipping my toes instead (and you should, too).

Time-box it as an experiment. Casually engage with Bluesky for 30 days, test the vibe, and watch the community without overcommitting.

Integrating Bluesky into Your App

The shiny object syndrome is real.

Bluesky could grow or fade (like Airchat and Clubhouse).

You’re torn between riding the wave or reacting too quickly to the hype and wasting resources.

Welcome, you’re at a crossroads like me.

I’m not going to lie. I’d like to shift BlackTwist‘s scope from Threads and integrate Bluesky.

Yet, this means we will need to change our positioning, look for a different audience, and compare ourselves with other players in the market. What will be our unique selling point?

Is Bluesky integration something they’d pay extra for, or is it just a “nice to have”?

At BlackTwist, we are working hard to nail the ICP and differentiate ourselves from the other tools.

We could spin up something and be ready in a week, but what if it’s a straw fire? Change mid-sprint and bring chaos into something that works?

As you can see, I have many questions but zero answers (yet).

I mean this both as a user and a founder—it’s easy to move fast until it’s not.

Bluesky has potential but is in a volatile stage.

Personally, I’m assessing the business costs before pivoting or following competitors into untapped territory.

If Bluesky fizzles, will the development time spent leave a hole in the roadmap? Would it delay higher-priority features?

Funny that it comes from me, but it doesn’t have to be an “all-in or all-out” decision.

Keeping options open and a measured approach, such as a beta feature or an experiment, might be the way to go.

The Current Scenario of Social Media

There was once only one channel for quick, text-based content: Twitter.

Now, it’s a real mess.

A few different platforms ended up doing the same thing without any differentiator.

(Hard to draw a line in the sand today.)

Think about it.

LinkedIn stands for business, career, and work. Instagram is for influencers and content creators.

What about X / Bluesky / Threads?

All I see is blurred lines.

Who will win between X, Bluesky, and Threads?

It’s too early to tell.

But Bluesky is more similar to X than Threads.

Bluesky and X share the same user base, which no longer feels heard after Elon Musk’s takeover, and they are moving in masses from one platform to the other.

Threads, instead, is more like Instagram but with words. It’s the home of content creators.

Different targets, different audiences. And this is already a fact.

But until it’s all scattered here and there, people will publish on each of those until they see what sticks.

One of the biggest marketing challenges of 2025 will be the fragmentation of distribution channels.

Andrea Bosoni (@andreboso.bsky.social) 2024-11-26T11:33:25.695Z
Andrea Bosoni on Bluesky

There’s no winner yet.

My take is Threads will have its share.

The loser who cannot retain its users is X.

And while I’m watching on the side, I’ve gained almost 700 followers on Bluesky in just 5 days (say hi!).